Grab a coffee and wait until the progress bar reaches 100%, and the crawl is completed. ![]() The crawl will then start and structured data will be extracted from pages and validated. Open up the SEO Spider, type or copy in the website you wish to crawl in the ‘Enter URL to spider’ box and hit ‘Start’. While vocabulary is case sensitive (and you can enable this option), Google is not as strict – so this isn’t required for Google rich result features and their understanding of structured data. Tick ‘JSON-LD’, ‘Microdata’, ‘RDFa’, ‘ Validation’ and ‘Google Rich Result Feature Validation’. 1) Enable Structured Data Options Under ‘Configuration > Spider > Extraction’ To get started, you’ll need to download the SEO Spider, own a paid licence, and then follow these steps. This tutorial walks you through how you can use the tool to audit and validate structured data against specifications and Google’s rich result feature requirements. With the above in mind, our team built our own structured data validator into the Screaming Frog SEO Spider to help make the auditing process more efficient and at scale. Google are working on rich result reports to help monitor validation in Search Console as well, although they don’t yet support all rich result features. ![]() Unfortunately, there isn’t an API, it doesn’t allow auditing of URLs in bulk and sometimes misses or miss-classifies validation issues between required and recommended properties. Google’s Structured Data Testing Tool can help review and validate structured data implementation against their rich result features requirements. The different Google ‘rich result’ search features require different types of structured data and implementing them can help achieve rich snippets (a more stand-out, detailed ‘snippet’ in the search results) which may result in more traffic. Structured data provides search engines with explicit clues about the meaning of pages and their components and can enable special search result features and enhancements in Google. Structured Data Testing Using The SEO Spider Tool
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